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Harvard Business Review July-August 1958 INDUSTRIAL DYNAMICS a major breakthrough for decision makers By Jay W. Forrester clear or vague, but in any event they have a subtle and far-reaching impact on administrative thinking and decisions. A look at some promising new concepts of management should, I believe, convince even the skeptical executive that his job is developing into much more than an art, that conceptual skill will play an increasingly vital role in company success, and that management is fast becoming second to none as an exciting, dynamic, and intellectually demanding profession.

• Management is on the verge of a major breakthrough in understanding how industrial company suecess depends on the interaetion between the flows of information, materials, money, manpower, and capital equipment. The way these five flow systems interlock to amplify one another and to cause change and fluctuation will form a basis for anticipating the effects of decisions, policies, organizational forms, and investment choices. My aim in this article is to look ahead at the specific kinds of progress which will be achieved and at the concepts which will make this progress possible. While I shall suggest certain ways of thinking about management that should be helpful to executives today in working on inventory control, production scheduling, advertising, sales, and other problems, my primary concern here is not with techniques and preseriptions. Rather, I am interested in the development of a professional approach to management.

Business leaders, like leaders in other areas, are influenced by an 'image of the future.' Their ideas about where they are going may he To develop the status of a profession, management must discover the underlying principles which unify its separatti aspeets. It must develop a basic theory of behavior. It must learn how to convert experiences and particular case examples into a contribudon to this general theory. And, finally, it must be able to employ the basie principles of the tlieory as a useful practical guide for explaining and solving new problems as they arise.

Tennessee Serial Killer 19020. By accomplishing these aims, management will become; a true profession during the next generation.

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